Start with your desired margin: Use this as your starting point when setting product prices.
Consider costs and commissions: Landed costs and commission may influence your pricing decisions.
Keep buyer margins in mind: Buyers often seek margins of 40% or more.
Think about your product’s MSRP and what price you think the end consumer would buy your products at
Understand the order basis: These examples are based on a single-case order, as there are no order minimums for partner programs.
Adjust case quantities if needed: For better per unit economics, consider offering a master case as your smallest purchasable quantity. For example, instead of offering a case of 6, offer a master case of 4 cases (24 units total).
If you want to offer both master cases and regular cases, consider pricing your master case so that it is slightly discounted per unit than your regular case
How landed costs work
Landed costs are a combination of the product cost plus the estimated cost of shipping
Shipping costs are estimated based on shipping quotes and historical shipping cost averages between locations
Landed costs are updated on a regular basis to ensure accurate shipping estimates
The buyer is responsible for paying for shipping costs
Example: if an order for one case of a product (valued at $10) between Boston and New York typically costs $8 to ship, the price to the buyer will be $18/case