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UNFI Endless Aisle™ Product Onboarding

  • Updated

Overview

We’re excited to onboard your products into UNFI Endless Aisle, a digital shopping platform designed to help you expand your brand’s reach and directly connect your products with UNFI’s diverse retailer network. These customers have strict requirements for data quality and Mable’s goal is to set you up for success.

UNFI has a standard set of required product data. Ensuring that this data is complete is important in getting you set up as quickly as possible.

Data upload: Review your product data

As part of the product onboarding process, Mable will upload data for each of your SKUs based on what is entered in the Mable seller portal. 

If you find any inaccuracies or think products are missing, please email us at brands@meetmable.com.

Step 1: Review your seller portal for missing data

Your seller portal will alert you to any data your products may be missing. Fill in the missing data.

Step 2: Download your UNFI data CSV

You’ll find a download link in the seller portal after you've acknowledged the UNFI Endless Aisle Terms.  This CSV contains the data for the products we expect to make available on UNFI Endless Aisle.

Step 3: Review the CSV fields

This CSV is meant to give you a quick overview of all of your products, for you to check one final time for accuracy. Please find below an explanation of each field in the UNFI CSV. Note that not all of the below fields are currently reflected in the Mable Seller portal.

  • Excluded from UNFI Upload
    • If there are items in your catalog you’d like to withhold from the UNFI Endless Aisle program, please let us know and we’ll mark them as such.
    • This field is not yet reflected in the Mable Seller Portal experience
  • Packaging level:
    • Each: This is a required packaging level to be available on UNFI Endless Aisle
    • The following packaging levels are included in the CSV for review if you have entered information for the level, but you can let us know if you do not wish to sell one or more of them to UNFI customers:
      • Case
      • MasterCase
      • Pallet
  • Item Name:
    • This is the name of your product
  • Price (general marketplace)
    • This is the price of your packaging level as seen by regular buyers on the Mable Marketplace, if you choose to opt in
  • Price (Adjusted Base Wholesale Price)
    • If you’ve entered in an adjusted cost for your items, that will be reflected here. This is the price that landed costs for UNFI customers will be based on.
  • GTIN
    • This is the GTIN for your line item (each, case, master case, pallet)
    • Each GTIN must be unique. Duplicate GTINs across products or packaging levels will result in an error
  • Width
    • This is the width of your line item (each, case, master case, pallet)
  • Width Unit
    • This is the unit used to measure your line item
  • Height
    • This is the height of your line item (each, case, master case, pallet)
  • Height Unit
    • This is the unit used to measure your line item
  • Depth
    • This is the height of your line item (each, case, master case, pallet)
  • Depth Unit
    • This is the unit used to measure your line item
  • Weight (Gross Weight)
    • This is the gross weight of your line item (including packaging weight)
    • Gross Weight must be greater than or equal to net content
  • Weight (Gross Weight) Unit
    • This is the unit used to measure your line item
    • Gross Weight must be greater than or equal to net content
  • Unit Size (Net Content)
    • This only applies to each line item
    • This is the net content of your each item
  • Unit Size (Net Content) Unit
    • This is the unit used to measure your line item
  • Case size
    • This only applies to case or master case line items
    • This is the number of items in a case
  • Shelf life
    • This is the shelf life of your product as reflected in the seller portalScreenshot 2023-08-31 at 1.16.42 PM.png
  • Country of Origin
    • This field indicates the country where your product was manufactured or grown
    • This is a 2-character ISO 3166 international standard code
    • Common examples: US (United States), CA (Canada), MX (Mexico)
  • Is Shipper
    • This field indicates whether your line item is a shipper or promotional display
    • This field is not yet reflected in the Mable Seller Portal experience
  • Is Variety Pack
    • This field indicates whether your line item is a variety pack
    • This field is not yet reflected in the Mable Seller Portal experience
  • Brand SKU
    • This field indicates your internal SKU used for the line item

Step 4: Email us at brands@meetmable.com to make changes

Email us at brands@meetmable.com to work through updates and/or questions. Please list the fields you’d like to update in your email and note what their new values should be.

  • We’ll update your data for you - the seller portal doesn’t currently support all data fields at this time
  • Once we’ve updated your data, we’ll have you redownload the UNFI CSV to ensure everything looks correct
  • If correct, hit the Confirm button in the Mable Seller Portal and your data will be onboarded to UNFI Endless Aisle.

Contact Us

Please email us at brands@meetmable.com with any questions or concerns.

Thank you for working through this process with us as we strive to put your brand in front of thousands of UNFI customers across the country.

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