The total cost to join UNFI Endless Aisle is $950, which covers a $500* one time setup fee and a $450 annual subscription fee.
Note: this does not factor in discounts or scenarios where suppliers are existing Mable brands that are already live on a distributor marketplace. Mable brands that are already live on a distributor marketplace do not need to pay the setup fee when they join additional marketplaces.
Pricing breakdown:
• $500 One-time setup fee
Due upon signup in order to begin onboarding, this setup fee covers costs associated with our white glove onboarding program that includes your seller account setup, building your catalog/product pages and ensuring product data accuracy. This fee only applies to brands that are not currently a part of one of Mable's Distributor partner dropship marketplaces.
• $450 annual subscription*** (recurring each year)
This fee gives you ongoing access to sell to UNFI’s retailer network nationwide. It also covers your access to Mable’s Seller Platform, including order management, customer messaging, buyer insights, and the overall service of Endless Aisle.
This annual fee is first due three months after a supplier submits their Endless Aisle setup fee payment. Subsequent subscription fee payments will be due annually on that first annual fee payment date.
• 12.5% markup
This per-order percentage is taken from the order total (not inclusive of shipping), and split between Mable and UNFI. There are no additional fees/deductions. This is also referred to as "commission" within Mable.
Note: 12.5% is off of the wholesale price, not inclusive of shipping.
What does the $450 annual subscription cost cover?
- The Annual Subscription Fee provides:
- The ongoing ability to sell to UNFI’s retailer network nationwide.
- Access to Mable’s Seller Platform where suppliers can:
- Manage orders, buyers, and product data all in one place.
- Connect with customers via the Chat feature and get insight into where orders are coming from
- Seamless order operations, catalog management, and the overall service of Endless Aisle.