Mable is built for the unique challenges grocery buyers and food & beverage brands face. Founded by a grocery store owner, our CEO, Arik Keller created Mable from his own wholesale buying experience.
When you sell on Mable, you’ll get access to new buyers (like Arik!), and a set of benefits to share with your existing accounts. For every order you fulfill, you’ll get paid by Mable on your terms.
Mable Benefits Breakdown
Your Wholesale Accounts |
Commission |
Retailer Offers & Incentives |
On-time payouts |
Ship with Mable |
Automated Reorder Reminders |
Shopify Integration (more here) |
Mable buyers |
12.5% + a 12.5% one-time referral fee |
Sample program |
✓ | ✓ | ✓ | ✓ |
Existing direct buyers you invite to Mable |
0% |
$100 first order credit |
✓ | ✓ | ✓ | ✓ |
Prospective buyers you invite to Mable |
0% |
$100 first order credit |
✓ | ✓ | ✓ | ✓ |
Who are Mable buyers?
Mable has thousands of active wholesale buyers in all 50 states. The majority of Mable's customers are wholesale buyers at independent grocery stores, markets, and co-ops. Buyers at hotels, cafes, and specialty shops also use Mable to source specialty products. Because of this, brands report new accounts from Mable are of great quality and help them grow in new markets.
How do you market Mable?
Retailers discover Mable when they are searching online to “fill the gaps” on their shelves with products they can’t get from their distributors. They also learn about Mable from various forms of online and trade-specific marketing, and word of mouth.
How do you market Mable brands?
Within Mable, your products get featured in on-site collections and promotional emails. In your first week on the platform, you’ll get a free feature in our popular “New this week” collection and email campaign to thousands of buyers.
Buyers will also discover you through search and filters. With a fully optimized profile, you’ll get noticed by the characteristics that make your products unique.
Be sure to opt into the Mable sample program for even more visibility.
What is your biggest differentiator?
You’ll benefit from our hands-on approach to wholesale. Here are just a few ways that we’re different.
- Mable is grocery-focused. Our CEO owns a grocery store.
- We offer an industry-low 12.5% fee. We know your margins can be thin.
- You'll get a team that has your back because you should be able to talk to a human.
Ready to get started?
Visit meetmable.com/start-selling to start an application.