Brands with low order minimums receive significantly more orders (2x more!) than brands with high order minimums. Less than a $50 minimum is the most ideal, but staying under $125 is still preferred.
How do we know this? The Mable team looked at the performance of 1,300 brands in 2021 and saw a strong correlation between order minimums and total orders received.
Here's what our data shows:
- Brands with less than $50 order minimums received nearly 2x the orders than brands with $125+ order minimums
- There's a significant drop-off of orders received with $125+ minimums, so we recommend staying under $125 if your margins allow it
| Order Minimum Group | Performance | Grade |
| <$50 | Best | 100% |
| $51-100 | Good | 89% |
| $101-124 | Average | 84% |
| $125+ | Needs improvement | 65% |
If you're looking to increase your sales, or you're trying to set catalog up as you onboard, we recommend evaluating your order minimum. For even more ideas to increase orders and visibility, visit the Marketing section of the seller portal.
Top performing brands with low order minimums (by category):
Take a look at some of the highest performing brands on Mable and their order minimums.
| Category | Order minimum | Catalog Link | Note |
| Beverages | $36 | Annie's Ginger Elixir | Annie's Ginger Elixir sells glass bottles by the case. |
| Candy, Chocolate & Baked Goods | $0 | Tony's Chocolonely |
Tony's Chocolonely's order minimum is $0 (so is their free shipping minimum!) They sell different cases and product sizes. |
| Coffee & Tea | $0 | Brave Coffee & Tea | Brave Coffee & Tea sells by the case and by weight. |
| Dairy & Cheese | $75 | Blue Ledge Farm | Blue Ledge Farm sells by the case, in bulk and by the pound. |
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$0 |
UnTapped sells a range of supplements by the case, count, and pound. |
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$0 |
Hellenic Farms sells a range of cases that are packaged in glass, plastic, and more. |
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$100 |
Red's Best sells their highly perishable items by the case. |
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| Pantry | $50 | Battenkill Wholesome Foods |
Battenkill Wholesome Foods sells a range of case sizes and bulk goods. |
| Snacks | $0 | Coastal Maine Popcorn |
Coastal Maine Popcorn's order minimum is $0 (so is their free shipping minimum!) They sell a standard case size of 24 bags. |
Want to access your order minimum and other catalog details? Log into your seller portal here.