Mable provides brands access to thousands of leading Distributor customers. Being approved to join these distributor marketplaces is your license to sell to their customers. It's important that these buyers know how easily they can purchase your products once they discover them.
At the top of your seller portal, you will see a new "Marketing" tab. This article will outline general best practices for marketing your products on all dropship marketplaces.
For guidelines specific to each marketplace, visit the articles below:
1. Promoting your products to McLane customers
2. Promoting your products to US Foods customers
Marketing Guidelines for Dropship Marketplaces
Providing business data
Business data is one of the easiest ways you can give your buyers confidence that your products will become top sellers. This section allows you to enter in key pieces of data that will help move your prospective buyers to established buyers.
You may also rank your top selling SKUs here to give buyers a quick overview at what sells best. Retail chains often look at bestsellers during planogram sessions, making it an important piece of data in evaluating whether or not to make a purchase.
Create marketing collateral
For business data to be impactful, it's essential to ensure that potential buyers can discover your brand and products. In this section, you can input a link to a promotional video which will be displayed to prospective buyers.
Spreading the News!
Download and share your APNs(US Foods Direct) and/or UINs(McLane)
- Download your US Foods APNs and/or McLane UINs from Mable’s Seller Portal.
- Update your sell sheet(s) and marketing materials with your US Foods APNs and/or McLane UINs. Share your US Foods APNs and/or McLane UINs at any upcoming events/trade shows where you will be showcasing your products!
Leverage social media
Share the news that your products are available on these marketplaces on social media. Similar to the business data, social media links are another powerful tool that help your brand stand out. A strong social media presence can significantly influence a buyer's purchasing decision, and displaying those links prominently makes the process easier for them. The Highlight social proofs section allows you to link to your most popular, short-form videos on social media that will be featured on both the Retailer Dashboard and your Store page on Mable.
As always, if you have any questions don’t hesitate to reach out to our team at brands@meetmable.com.
For technical support or seller portal questions please reach out to support@meetmable.com. We are always happy to help!