US Foods has over 300k customers. Being approved by US Foods to be added into their marketplace is your license to sell to their customers. And with over 80% of all food service businesses purchasing through US Foods, it's important that these buyers know how easily they can purchase your products once they discover them. This article outlines best practices for marketing your products on US Foods Direct marketplace.
Enhance your product listings
When it comes to your product listings on US Foods Direct marketplace- content is KEY. Be as detailed as possible. By including details such as imagery, specs, nutrition facts etc. you will increase your chances of being noticed by US Foods buyers.
Create marketing collateral
In order to make the most impact, it's essential to ensure that potential buyers can discover your brand and products. Marketing collateral including promotional videos, sell sheets, and pitch decks are all strong assets to use to promote your brand.
Spread the News!
Download and share your US Foods Direct Approved Product Numbers (APNs)
- Download your US Foods APNs from Mable’s seller portal.
- Update your sell sheet(s) and marketing materials with your US Foods APNs. Share your US Foods APNs at any upcoming events/trade shows where you will be showcasing your products!
Leverage social media
Finally, as we are sure you know, you are your best advocate. Now that you are a part of the US Foods Direct, shout it out to all of your potential customers! Social media is another powerful tool that helps your brand stand out. A strong social media presence can significantly influence a buyer's purchasing decision. Share the news that your products are available via US Foods Direct on social media. Check out this LinkedIn post for inspiration!
If you have any questions don’t hesitate to reach out to our team at brands@meetmable.com and for technical support or seller portal questions please reach out to support@meetmable.com. We are always happy to help!