In this overview, we'll dive into the retailer shopping experience on Emerging Brands, McLane’s dropship marketplace for their convenience retail customers. Interested in joining Emerging Brands as a supplier? Apply here.
What kinds of retailers shop on Emerging Brands?
Emerging Brands is open to nearly all 40,000+ existing McLane retail customers.
These customers include independently operated convenience stores, regional convenience store chains, national convenience store chains, pharmacy chains, and more.
What are retailers looking for on Emerging Brands?
Retailers come to discover an endless aisle of vetted, drop-ship ready suppliers that aren't currently available through a McLane distribution center.
How do retailers sign up for Emerging Brands?
Existing McLane customers can quickly register to access Emerging Brands by visiting mclanemarketplace.com and filling in a few details about their business. The McLane team will verify their account status, and issue a secure link to access the full Emerging Brands catalog.
How do retailers discover my products on Emerging Brands?
Your brand & product detail pages
Includes your brand story, a sample request feature, your detailed product data, your landed cost, a margin calculator, your McLane UIN, and a call to action to Add to Order Guide.
Marketplace Discovery
Includes a retailer dashboard with personalized recommendations, Search, Browse, Filters, Favorites Lists, and more.
Sales Meetings
McLane retailers benefit from personal relationships with McLane sales reps. Emerging Brands products are frequently promoted digitally and with samples at in person sales meetings with category managers, an incredibly valuable opportunity to get your products discovered! Here are a few examples of in person sales meetings featuring Emerging Brands.
Photos from sales meetings with RaceTrac, Resort Retailers, and KPG Health
Events
McLane presenting on Emerging Brands at Convenience Retailing University 2024
Digital Marketing
Retailers receive regular email marketing promotions of new and trending products available on Emerging Brands.
How do retailers make purchases and pay?
Emerging Brands is fully integrated into the McLane order and payment flow. Once a retailer discovers a product in Emerging Brands that they want to order, they authorize the products to their McLane order guide. Authorized products can then be ordered via EDI / McLane handheld ordering devices. Retailers are billed for Emerging Brands by McLane, rounding out a seamless experience that makes ordering and reordering your products just as easy as ordering anything from McLane!