Interested in joining Emerging Brands as a Brand? Apply here.
How are sample requests received?
Sample requests will come through Mable's seller portal.
Are Brands required to fulfill sample requests?
Yes, as per the McLane Service Level Agreement, Brands in McLane's Emerging Brands program must fulfill all sample requests from McLane buyers. This requirement applies even if a Brand has opted out of the sample program for Mable's Marketplace (which caters to independent grocery buyers).
Brands must fulfill within 2 business days. Please reach out to support@meetmable.com if you are unable to fulfill the specific product request.
Do Brands pay for the samples?
Yes, Brands are responsible for the cost of goods and shipping for all sample requests. Retailers do not pay for samples.
What should be included with the samples?
When fulfilling McLane sample requests, Brands must include:
- UINs: Your product's McLane Unique Identification Numbers (UINs).
- Sell Sheet: A sell sheet about your product.
- McLane Branded Packing Slip: Ensure each sample package includes a McLane branded packing slip.
Instructions for including UINs, sell sheets, and the McLane branded packing slip will be available when fulfilling the sample request through Mable's seller portal.
Why fulfill sample requests?
- Visibility: Samples are a great way to get products in front of buyers.
- Feedback: Expect valuable feedback from retailers in exchange for samples. This is an excellent opportunity to test products with a target audience and gather customer insights.
Please refer to the McLane Service Level Agreement for more information about Brand requirements.
Remember, fulfilling sample requests is crucial in promoting your products and gaining visibility among McLane buyers!